What was originally going to be a post for Monday quickly turned into a Tuesday evening write-up. Why the delay? Well, as they say in every bad Vietnam flick out there... "We're in the $#@* now..."
|Coffee... beer... Bigfoot marketing plan...|
Meaning, we're deep into figuring out how to market this beast we call Bigfoot - Sword of the Earthman.
"Bigfoot with a broadsword..."
"Bigfoot the Barbarian..."
"Bigfoot of Mars..."
You'd think a marketing plan for a sasquatch fighting evildoers on a backwards alien planet would write itself.
Sadly, that was my first mistake.
Lesson #1... You know nothing about marketing.
Thankfully, as we get closer and closer to announcing a release date, I had the good sense to listen to a business-minded cousin of mine (thanks, Nate!) His words to me, "Any business book will tell you how to research a marketing plan... you just have read up on it and start doing it."
Fair enough, but... um... where to start? The last time I checked, Barnes & Noble had an entire section devoted to marketing and business and every time I searched "marketing plan" in Amazon I get a different set of books. I write comics, I don't know how to sell 'em!
Lesson #2... They're not going to sell themselves.
Finally, after clicking and stumbling my way through numerous sites hyping their wares and spreadsheets, I stumbled upon an ebook by Mat Nastos for a whopping $4.99, "Comic Book Marketing 101". At this stage, five bucks is a worthy investment when compared to the cost of printing.
Do I envision it will be the Rosetta Stone into the elusive world of profits? Not at all, but at least it's a start. And hey, now I know what a S.W.O.T. Analysis chart is...
Marketing 101... we'll keep you posted.
Or we can always fall back to the tactics outlined here...
Until next time...
Josh S. Henaman